Michele DeKinder-Smith

Support to Build Business: Guidance for Three Types of Female Entrepreneurs

Most women business owners are on their own as they create, grow and run their companies – but by finding expert and community support, they can accelerate their business growth process and shorten their learning curves, reaching their greatest potential more easily in less time. Research by a trusted authority on female entrepreneurs shows there are five distinct types... (posted by Michele 1 year 89 days ago.)

Receiving Support: Expert Advice for Two Types of Female Entrepreneurs

A vast majority of female entrepreneurs go it alone as they launch, build and maintain their businesses – but they don’t have to. By seeking and accepting support from experts and from community members, businesswomen can shorten their learning curves and reach potential they didn’t even know they had. Research by a trusted authority on female entrepreneurs shows... (posted by Michele 1 year 96 days ago.)

How to Give More Than Ever Before

Female entrepreneurs may be surprised when they discover what they must do in order to give more. For businesswomen who are passionate about giving, it is possible to do so without draining their own reserves, as long as they follow some simple – yet effective – rules. Professional market research of more than 3,500 women in business, by an authority on female entrepreneurs, reveals there are five... (posted by Michele 1 year 110 days ago.)

Best of the Janes: Gaining a Deeper Understanding of Your Ideal Customer

When a female entrepreneur sets out to get to know her ideal customer – and therefore increase her business and customer loyalty – she will achieve greater success if she follows several specific guidelines: Get to know “the” ideal customer, as well as what he or she needs and wants – and then learn even more about him or her to hone in marketing... (posted by Michele 1 year 124 days ago.)

Understanding Customers’ Wants and Needs – and How To Deliver Both

After a female business owner has defined precisely who her ideal target customer is, she must understand what that customer wants and needs. Typically, customers buy what they want, so the most successful business owners create products or services that fulfill those desires – and provide a necessary solution. Female entrepreneurs will achieve higher levels of success (not to... (posted by Michele 1 year 138 days ago.)

Best of the Janes: Getting the Most Out of Masterminding

Although each type of female entrepreneur will find a masterminding group and situation that meets her unique needs and desires, every entrepreneur should carefully consider several topics when creating or joining a mastermind group, to ensure she receives the maximum benefit. Create agreements up front. Before officially starting a mastermind group, the potential mastermind partners should... (posted by Michele 1 year 160 days ago.)